Purpose: Most of the hair products women buy in order to
keep their hair in place do not work. Anti-Humidity Hairspray by Garnier
Fructis is convincing you that this one will work. This ad is trying to make women believe that
the perfect product is finally here.
Audience: It shows a picture of a confident woman with the
perfect hair. It is specifically targeting women who want their hair style to
stay a certain way for a longer time.
Genre: I would describe it as being a persuasive ad. All the Garnier Fructis ads have some kind of
pattern. They always have a woman with perfect and a different hair style. This
is what I would expect from the Garnier Fructis ads because they want to make
us believe that this hair product will work. They always show a woman with
perfect hair to convince us that is possible for any women to obtain the hair
look desired.
Tone: The black background, the tree hair products with the
bamboo and a woman with a confident smile makes this ad exciting, anxious and
desirable.
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