Purpose: Showing a variety of different apps around the iphone is telling us that by having this phone we will be having entertainment and it will provide us with any quick information needed. The iphone is probably the only phone that provides us with much more than other phones.
Audience: It does not show a picture of a person or particular audience but it is trying to attract people who are interested in accessing their favorite social networks, having a good camera, quick access to the internet and having their favorite albums at all the times.
Genre: I would describe the genre as being persuasive due to the fact that this phone is able to hold so much memory in it. Everyone expects this to be a great buy because of everything it provides. Sellers want to convince us that this is one of the best investments we could make.
Tone: The outstanding and colorful background makes the tone of this ad fun and exciting.
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